First-of-its-kind Omani Export Week set for opening

Muscat: The Omani Export Week (OEW) will begin at the Oman Convention and Exhibition Centre on Sunday.
The opening of the five-day event will be held under the patronage of Dr Ahmed bin Mohammed Al Futaisi, Minister of Transport and Communications.
A number of export experts will take part in 15 specialised workshops to be held as part of the event. The participants will have an opportunity to share knowledge on how to initiate exports. They will also discuss the best practices in this field at the world markets.
The first day’s workshops, to be held under the theme “Export: Does the business fit you”, will cover business data, designing, export plans and challenges of international cultural differences.
The second day’s workshops will cover the pricing in foreign markets, preparing products for export, the standards and specifications of products for export, as well as trade and financial export guarantee.
The third day’s workshops will focus on product transportation, shipping, intellectual property rights related to trade, trademarks, packaging and card classification.
The fourth day will be dedicated to e-marketing, and the presence on the website of international trade and other social networks.
The fifth day’s workshops will focus on entrepreneurs and exporters. Some local success stories in the field of export will also be presented.
This is a first-of-its-kind event organised by the Public Authority for Investment Promotion and Export Development (Ithraa) that gathers all stakeholders involved in exports in the Sultanate under one roof to streamline efforts and assist Omani entrepreneurs and exporting companies or potential exporters to have access to and sell their products in the world markets.
The week-long event will focus on a range of important issues, such as market research, cultural differences at targeted markets, intellectual property rights, international sales, marketing, export opportunities at emerging marketing and e-marketing. The participants will have the opportunity to get advice from Ithraa and other experienced Omani exporters.
Exportable products
“The Sultanate owns a number of local markets that have exportable products, and therefore, it is very important to raise awareness among these companies over the available opportunities throughout the international experience,” Talib bin Saif Al Makhmari, Director General of Marketing and Media at Ithraa, said.
He said the aim of Ithraa behind organising this event is to encourage Omani companies of different sizes to market their products outside the local and traditional markets.