SALALAH: The ongoing Khareef Dhofar 2024 season is expected to draw over one million visitors, a record-breaking number that underscores the region’s growing appeal as a premier tourist destination.
The preparations for this year’s festivities, which commenced on June 21 and will continue for three months, are in full swing, promising an array of attractions and activities for visitors.
Dr. Ahmed bin Mohsin Al Ghassani, Chairman of Dhofar Municipality, said that preparations began early, with extensive efforts made to enhance various tourism sites in cooperation with government departments and private sector establishments.
“Our goal is to offer a unique and memorable experience to all our visitors,” said Dr. Al Ghassani.
Key attractions this year include Awqad Public Park in Salalah, designed specifically for children and featuring international entertainment villages and interactive games. Ateen Plain in Salalah will showcase 60 sites catering to entrepreneurs, presenting a modern tourism pattern.
Ateen Square opening, other activities to delight visitors
Dr. Al Ghassani highlighted the imminent launch of several exciting sites, including ‘The Return of the Past Site’, which showcases the diverse environments of Dhofar Governorate and other parts of Oman.
Ateen Square will soon open, offering various international activities to delight visitors.
One of the notable initiatives this season is the enhancement of displays featuring products by Omani youth, complemented by the design of 200 kiosks for restaurants and cafes. Last year, significant projects were inaugurated in collaboration with the Ministry of Heritage and Tourism and Omran Group, including the scenic viewpoints of Wadi Darbat and Hamrir, the seafront of Al Mughsail, and the development of Ayn Jarziz projects.
This year, additional tourism projects have been executed in the Wilayat of Rakhyut and at Al Damar beach in the Wilayat of Mirbat.
The popularity of Khareef Dhofar has surged, with 962,000 visitors in 2023, up from 813,000 in 2022.
The anticipated influx of over one million visitors this year is expected to generate expenditures exceeding OMR 100 million, reflecting the significant economic impact of the season.
As the Khareef season unfolds, Dhofar stands ready to welcome tourists from around the world, offering a vibrant mix of cultural, recreational, and entrepreneurial activities set against the backdrop of its stunning natural beauty.