Dhofar's Khareef: A rising star on the global stage

Muscat: The Sultanate of Oman's Ministry of Information is on a mission to put Dhofar Governorate in the global spotlight. As part of this initiative, a group of international media professionals were recently hosted in the region to experience its diverse offerings firsthand.

Sheikha bint Ahmed Al Mahrouqi, Acting Director General of External Media, said: "The programme to host international media professionals in the Dhofar Khareef season 2024 aims to enhance the presence of the Sultanate of Oman in the global cultural and tourism scene and promote it in the media with the participation of a number of prestigious international media institutions, including Reuters News Agency, the Foreign Journalists Association, National Geographic Magazine, Chinese Television, Turkish Television, and other media institutions in Italy, Spain, Belgium and Australia."

Key Highlights:

Promoting Dhofar: The aim is to attract more tourists from Europe, North America, Africa, and East Asia.

Rich Itinerary: The media group visited a variety of locations, including ancient cities, natural wonders, cultural sites, and economic zones.

Positive Feedback: International journalists expressed their admiration for Dhofar's natural beauty, cultural heritage, and tourism potential.

By showcasing Dhofar's unique charm and investment opportunities, Oman is positioning itself as a compelling destination for both tourists and investors.