Oman's unified promotional identity discussed

Muscat: Sultan Qaboos University (SQU) on Tuesday organised a dialogue session to discuss the Unified Promotional Identity Project for Oman, held in the university’s conference hall with the attendance of a select group of project representatives.

The session featured a presentation highlighting the importance of Oman’s promotional identity as a tool for communication with the world and a catalyst for investment projects and international initiatives.

It emphasised that the promotional identity stems from the Omani citizen and aims to strengthen Oman’s presence in the global economic system.

For her part, Aisha Al Saifiya, head of the Unified Promotional Identity Project, spoke about the most prominent challenges the team faced, most notably answering the question: “Why an identity?” and the expected returns from the project for the Sultanate of Oman.

Al-Saifiya addressed the efforts made to promote the project among citizens and create an image of Oman as a hub for diverse experiences and enrichment, while ensuring that elements of Oman’s ancient and present heritage are incorporated in a modern, abstract style.