Initiative launched to improve quality of life for senior citizens in Oman

Muscat: Al-Futtaim IKEA, in collaboration with the Ihsan Association, has transformed ‘Auntie Nasirah’s Room’—a heartfelt initiative designed to improve the quality of life for senior citizens in Oman. More than just a room, this project is a testament to care, dignity, and the importance of creating spaces where seniors feel safe, comfortable, and valued. It reflects Al-Futtaim IKEA’s ongoing commitment to making life at home better for everyone, at every stage of life.

Auntie Nasirah is not a real person but a symbol of compassion and elderly care. Within the Ihsan Association, ‘Auntie Nasirah’s Room’ serves as an educational space, welcoming around 20 visits per month from universities, schools, and families looking to understand how they can create a more senior-friendly home environment.

Every detail in the room has been carefully curated by IKEA’s home furnishing experts to enhance mobility, accessibility, and emotional well-being. Through smart design, ergonomic solutions, and a focus on safety, Al-Futtaim IKEA ensures that seniors can enjoy a home that supports their independence while remaining warm and inviting.

Jokha Al Farsi, Founder and Head of Ihsan Association, highlighted the importance of this initiative: “Auntie Nasirah’s Room is more than just a space—it’s a meaningful step toward fostering a home environment where senior citizens feel safe, comfortable, and respected.”

Mohamed Al Kurdi, Market Manager at Al-Futtaim IKEA, added: “With our deep-rooted expertise in home furnishing, we are dedicated to providing practical, stylish, and affordable solutions that meet the everyday needs of older adults. Everyone deserves a home that supports them at every stage of life.”

To further inspire and educate the community, Al-Futtaim IKEA has created a mirrored setup of ‘Auntie Nasirah’s Room’ within its showroom, offering visitors a firsthand experience of senior-friendly home solutions. This interactive space encourages families to explore small yet impactful home adjustments that can significantly enhance the daily lives of elderly loved ones.

Mohamed Al Kurdi added: “This initiative is a reminder that good home design isn’t just about aesthetics—it’s about functionality, comfort, and ultimately, supporting people to live independently and with dignity.”

This collaboration between Al-Futtaim IKEA and the Ihsan Association highlights the power of public-private partnerships in driving meaningful social change. By merging IKEA’s expertise in home design with Ihsan Association’s deep understanding of elderly care, ‘Auntie Nasirah’s Room’ sets a new standard for inclusive and thoughtful living spaces.

Aligned with Oman’s vision of enhancing social well-being, this initiative reinforces Al-Futtaim IKEA Oman’s dedication to corporate social responsibility (CSR). Inspired by real needs and real people, ‘Auntie Nasirah’s Room’ is a stepping stone toward creating homes that truly support seniors in living independently and with pride.