Sunday 27 / April / 2025
MUSCAT: Yusuff Ali M. A., the founder of Lulu Group International, has long recognised the immense potential of Oman’s workforce, with the company’s commitment to hiring more Omanis as a cornerstone of its local operations.
Praising the hard work, dedication, and professionalism of Omani employees, Yusuff Ali shared his insights on the country’s growing investment opportunities and Lulu’s expanding role in driving the nation’s economic progress.
"Oman’s workforce is one of its greatest assets. They are punctual and very hard working," founder and chairman of Lulu Group International said on Sunday. He was speaking on the sidelines of the Advantage Oman Forum 2025, which began at St. Regis, following his participation as a speaker in one of the sessions at the forum
He said: "We currently employ over 3,500 Omani nationals over 36 outlets across the Sultanate, and we are committed to increasing that number. Our employees are hardworking, honest and dedicated, and we believe in investing in their development through specialised training programmes."
Yusuff Ali emphasised Lulu’s ongoing efforts to provide Omani talent with the necessary skills to excel in both retail and manufacturing sectors.
He went on to highlight the broader investment landscape in Oman, citing the nation's strong economy, stable security environment, and continued infrastructure advancements.
"Oman has transformed into an investment hotspot, thanks to its stable economy, secure environment, and ongoing upgrades in infrastructure," he said. "The government’s proactive approach in creating a favourable business climate offers tremendous opportunities in tourism, manufacturing, retail, and other sectors."
Lulu Group is also deepening its presence in Oman, with plans for further expansion. "We're not just focusing on retail but are also growing our e-commerce and Q-commerce (quick commerce) operations. Our new procurement centre is operational, and we are increasing the sourcing of local products," he added.
In addition to its retail expansion, Lulu is moving into local manufacturing, with plans for increased meat and vegetable processing. "We are committed to expanding our manufacturing and processing capabilities to support the local economy and meet the growing demand for high-quality products," said Yusuff Ali.
On the topic of foreign investment in the Sultanate, Ali encouraged global investors to look to Oman, citing its improving business environment. "Oman is continuously refining its regulations and making it easier to do business. With transparency and clear policies, this is an excellent time for foreign investors to come and explore the opportunities available," he said.
