Muscat: Bank Muscat, the flagship financial services provider in the Sultanate, as part of its ‘Let’s Do More’ vision and commitment to partnership on sustainable development aimed at delivering long-term benefits to the community and the nation, has signed a Memorandum of Understanding (MoU) with Al Wafa Centre for Disabled Children in the wilayat of Bidbid for developing a football field with artificial grass.
The centre provides therapeutic and rehabilitation services aimed at integrating physically challenged children into mainstream society. The centre presently serves 115 physically challenged children from the wilayats of Bidbid and Samayil. The development of the playground will contribute to new activities benefiting the special needs children.
The support for Al Wafa Centre complements the bank’s Green Sports initiative to promote Oman as a sporting nation. The Green Sports initiative launched by Bank Muscat in 2012 has gained momentum with 78 sports teams across the Sultanate benefiting from the support to green their fields till date. Marking the seventh year of the unique CSR initiative, the bank is presently receiving applications from sports teams to support the development of 15 football fields in 2018.
As a forward-looking financial institution, Bank Muscat is at the forefront in contributing to society and thereby setting a fine example for the corporate sector to develop social responsibility as corporate culture. As a pioneer of CSR activities in the banking sector in Oman, the bank has implemented several initiatives benefiting various segments of society. Sustainability is the running theme in all stakeholder engagement initiatives and activities, ensuring lasting positive benefits aimed at strengthening ties with the local community.
The gesture benefiting children with special needs is aimed at helping them overcome challenges and integrate with the mainstream society. Bank Muscat is committed to supporting and helping the physically challenged to lead normal lives and thereby contribute to society. The bank is sensitive to the needs of physically challenged people and a true partner in supporting their needs.
Since its inception, the Corporate Social Responsibility department of the bank has taken major strides in social development. All CSR programmes draw from the bank’s values of leadership and partnership, creating a positive impact on society. As the bank progresses on the path of sustainable development, new opportunities are explored to support society through various initiatives. Reflecting the corporate ethos, the bank seizes every opportunity to channel resources for creating sustainable, positive changes in communities by investing in their welfare to equip them for a better life.